---
name: linkedin-branding
description: "Build and maintain LinkedIn self-branding: positioning, editorial angles, drafts, comments, and content ops."
version: 1.0.0
author: Hermes Agent
license: MIT
platforms: [linux, macos, windows]
metadata:
  hermes:
    tags: [linkedin, personal-branding, content-strategy, writing, social-media, french]
---

# LinkedIn Branding

Use this skill when the user wants help with LinkedIn self-branding, personal positioning, post ideas, post drafts, content calendars, comment strategy, or a recurring LinkedIn editorial workflow.

## Core goals

- Clarify the user's positioning in one sentence.
- Turn lived experience into credible LinkedIn content.
- Keep the voice human, specific, and useful.
- Produce posts that sound like a practitioner, not a generic creator.

## Default workflow

1. **Extract the profile**
   - Role, domain, seniority, audience, proof points, current projects, and point of view.
   - If a bio or brand note exists, use it as the source of truth.
   - For Florian Girardot, see `references/florian-girardot-profile.md`.

2. **Choose the content angle**
   - Opinion / POV
   - Practical lesson from the field
   - Case study or behind-the-scenes
   - Educational explainer
   - Industry observation with a clear takeaway

3. **Draft for LinkedIn**
   - Strong first line.
   - Short paragraphs.
   - Concrete examples over abstractions.
   - One main idea per post.
   - Finish with a light CTA only if it fits.

4. **Run a human pass**
   - Remove generic hype.
   - Remove corporate filler.
   - Avoid over-structured lists unless the user explicitly wants them.
   - Keep the post readable aloud.

5. **Offer variants when useful**
   - Short version
   - More opinionated version
   - More executive version
   - More technical version

## Voice rules

- Match the user's language.
- For French output, prefer direct, natural phrasing.
- Avoid em dashes in final copy when the user prefers a cleaner style.
- Avoid influencer clichés, AI hype, and press-release tone.
- Keep the tone credible, operational, and grounded in actual work.
- If the user is senior or technical, preserve that authority instead of simplifying too much.

## Content strategy heuristics

- Start from a real event, challenge, or observation.
- Tie technical detail to a business or creative implication.
- Use named tools and concrete workflows only when they add value.
- Prefer a sharp opinion over a bland consensus statement.
- Show craft, judgment, and tradeoffs.

## Good outputs

Depending on the ask, return one or more of these:

- A ready-to-post LinkedIn draft
- 3 post ideas with hooks
- A weekly or monthly content plan
- A comment strategy for visibility
- A profile summary / headline / about section
- A content pillar map

## Common pitfalls

- Writing like a motivational coach.
- Overusing abstract phrases such as "the future of", "at scale", "pivotal", "journey", or "landscape".
- Turning every post into a listicle.
- Making the user sound more generic than they are.
- Flattening a strong technical background into vague thought leadership.

## If the user asks for a post

- Identify the angle first if it is not obvious.
- Draft the post in one pass.
- Then do a quick humanization pass.
- If the topic is time-sensitive, anchor it to the current moment, but do not invent specific news if it is not grounded.

## If the user asks for an agent or workflow

Design a recurring operating loop:
- weekly veille
- idea capture
- draft generation
- approval/rewrite
- scheduling
- repurposing and comment follow-up

## LinkedIn profile references

- `references/florian-girardot-profile.md` for Florian's positioning, proof points, voice, and content pillars.
- Add more reference files here as needed for other users or brand profiles.